In early 2021, Le Méridien Piccadilly will develop into the Dilly, an independently owned and operated lodge.
The historic lodge dates again to 1908 and the transformation over the approaching months and years will see the Dilly outlined by its London location, fashion and connections.
The Dilly Lodge basic supervisor, James Olivier, commented: “Once you discover all the things that makes a location the place to be for enterprise or pleasure, or just to recharge, that is it – London’s epicentre, Piccadilly Circus and a gathering level identified all through the world.
“Our lodge’s very identify is memorable, playful and finally impressed by our deal with within the centre of London on Piccadilly.”
The property’s house owners – Archer Lodge Capital – made the choice to function the Dilly as an unbiased lodge when the administration contract with Marriott Worldwide expired.
Axiom Hospitality will handle the Dilly on behalf of Archer.
Man Pasley-Tyler, director portfolio and fund administration at Archer Lodge Capital, defined: “That is the primary lodge within the Archer portfolio to be operated independently and thus it’s the first to develop its personal model.
“The transition and rebrand of the Dilly shall be our renewed focus with speedy…