A brand new €500,000 multi-platform marketing campaign for the nationwide and worldwide market goals to position guests within the highlight as ambassadors of Madeira.
This comes additional to the launch of the brand new model id for the vacation spot in April this yr.
The marketing campaign reinforces the sensation of belonging and reveals the range that exists on this area, which provides experiences, landscapes, tradition, gastronomy and reminiscences for an unparalleled journey.
The motto of the brand new marketing campaign – ‘I do know the place’ – was launched by the Madeira Promotion Bureau.
Ranging from the premise of “belonging,” this lives as if guests are recommending the vacation spot for numerous causes.
Whether or not for the countless seashores, the temperate crystal blue waters, the cultural experiences, the plush pure panorama, the wealthy gastronomy, the hospitality of the locals, there are numerous causes to make a journey to Madeira.
The marketing campaign begins right this moment within the nationwide market and features a presence in Lisbon and Porto, with a robust concentrate on digital (via social networks, show and search), which will probably be adopted by radio and TV, within the media with the best viewers.
Concurrently, the marketing campaign is launched in 17 worldwide markets, taking…